THE MAKING OF A LEGEND

JÖTNAR was founded in 2026 by Nick Saretsky, a Nordic-Canadian strength and strongman athlete who came to understand that his passion for the sport wasn't just discovered — it was inherited.

As his strength surpassed what could be explained by training alone, Nick sought answers, and a DNA test confirmed what he'd started to suspect: a deep Nordic genetic lineage running through his blood. Long drawn to the mythology of the Vikings, he began to see his own path differently — not just as an athlete chasing numbers, but as someone embodying the spirit, intensity, and unrelenting will of his ancestors. As that identity took hold, so did his strength.

That realization became JÖTNAR — Norse for GIANT; It's a name that reflects the brand's core belief: That you can reinvent yourself as a Legend....That strength is earned and legacy is forever.

As strongman continues to rise as a sport, JÖTNAR is committed to putting Canada on the map as a serious force in its history — building athletes, culture, and community around the discipline; And JÖTNAR encourages that same rise in every country, from every athlete.

But JÖTNAR's vision doesn't end at strongman. Strength takes many forms across the world of athletics and JÖTNAR is built to grow alongside every discipline of the gym and everyone who trains within it. Man, Woman, or Giant.

JÖTNAR Strongman

-THE WORLD'S STRONGEST GYM BRAND